2020

munichmotorsport

corporate design / branding

A redesign concept for the formula student motorsport team of the Munich University of Applied Sciences (HM).
The idea was to create a modern, flexible design concept that is independent and expressive, but does not forget the affiliation to the university.
The new CI is currently implemented by me in close cooperation with the motorsport team.

m
hm

After the introduction of HM's new corporate design, it was a good opportunity to also revise the design of the university's motorsports team.

herleitung

The upper part of the letter M was cut off in a flat angle equivalent to the angle of the university cube. The cut off part of the logo results in a triangle.

raster

The resulting triangle was arranged and mirrored so that a grid was created.
Several shapes and patterns can be created in the grid.

muster
motorsport
vortrag
auto
plakat
flyer
publication
buero_visiten
sticker
web

The design communicates the speed, dynamics and discipline of motorsports.