2020

munichmotorsport

corporate design / branding

A redesign for the formula student motorsport team of the Munich University of Applied Sciences (HM).
The idea was to create a modern, flexible design concept that is independent and expressive, but does not forget the affiliation to the university.

m
hm

After the introduction of HM's new corporate design, it was a good opportunity to also revise the design of the university's motorsports team.

herleitung

The upper part of the letter M was cut off in a flat angle equivalent to the angle of the university cube. The cut off part of the logo results in a triangle.

raster

The resulting triangle was arranged and mirrored so that a grid was created.
Several shapes and patterns can be created in the grid.

muster
motorsport
vortrag
auto
plakat
flyer
publication
buero_visiten
sticker
web